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The TRŪth

Please watch this short video, and ask youself: Do I agree with this or not? (Click the Play Button to Watch)

Obesity is an Epidemic

The prevalence of obesity (BMI≥30) continues to be a health concern for adults, children and adolescents in the United States. Data from the most recent NHANES survey1 shows that among adult men the prevalence of obesity was 31.1% in 2003—2004, and 33.3% in 2005—2006, a small but not statistically significant change. Among adult women, the prevalence of obesity in 2003—2004 was 33.2%, and in 2005—2006 was 35.3%, again a small but not significant change. Read More...

  • Why do most people say "Diet's don't work?"
  • Over $60 Billion spent each year on Weight Loss
  • Over 130 million U.S. adults are overweight or clinicially obese
  • 1 out of 3 children in the U.S. are considered overweight or obese

recession

Dismal Financial Forecast

The Bureau of Labor Statistics reports nonfarm employment drop by 663,000 and the unemployment rate rise to 8.5%.

  • The DOW tumbled 47% on Nov 20 from an Oct 07 peak, the worst drop since 1937.
  • “Citibank announced layoffs of 53,000 on Nov. 17, the most pink slips since IBM’s announcement of 60,000 jobs cuts in 1993.” – Business Week, Dec 8, 2008

recession

Network Marketing

Five years ago, in the first edition of The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called “wellness.” Today, that industry has grown to $500 billion, and it’s just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the “shot heard round the world” for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

Message from the Owners

John Cappadona John Cappadona, Co-Owner TRU Chocolate (Click the play button to hear)
Elaine E. Iagatta Elaine E. Iagatta, Co-Owner TRU Chocolate (Click the play button to hear)

For Immediate Release

Release Listen (Click Play Button)
Dr. Joel Wallach Dr. Joel Wallach talking about TRŪ Chocolate (Click the Play Button to Listen)
Video: Dr. Joel Wallach on Minerals


Born and raised in Missouri, Dr. Joel Wallach attended the University of Missouri, where he received a Bachelor's degree in Science of Agriculture. A veterinarian for 30 years, he worked as a research veterinary pathologist with the National Institute of Health for The Center for the Biology of Natural Systems, Washington University, St. Louis, Missouri, Yerkes Regional Primate Research Center in Atlanta, Georgia, and Emory University.

Having discovered and identified the first animal models for Cystic Fibrosis in monkeys, he found that he could reproduce their condition at will because it was a nutritional deficiency. His find offered great promise for children with the disease, but when he made it public, the institute fired him on 24 hour notice. Chagrined and perplexed, Dr. Wallach made the decision to go to the medical school so he could treat children for cystic fibrosis himself.

Realizing that traditional medical school was likely to be a repressive as the National Institute he has accepted an invitation to teach nutrition at the National College of Naturopathic Medicine in Oregon, not even knowing what a naturopathic doctor was. When he learned that he could be a primary care physician, deliver babies, sew up chainsaw wounds, write prescriptions, and get paid by insurance, all through a program that encouraged interest in nutrition, he simultaneously enrolled as a full-time student. Soon people were flocking to the college clinic.