
"The Only Chocolate That Loves You Back."
At TRU, we believe less is more. That’s why our chocolate is made with just two clean ingredients: the finest cacao beans and xylitol, a natural plant-based sweetener known to support better oral and gut health. No refined sugar, no chemicals, no artificial shortcuts—just purity and flavor.
This isn’t a gimmick. Every decision in our formulation was made with purpose: sourcing only premium cacao, choosing a sweetener that benefits the body instead of harming it, and staying true to the clean-label promise. TRU Chocolate isn’t just candy—it’s chocolate reimagined for health, honesty, and everyday enjoyment.
Unlike refined sugar, xylitol is a plant-based sweetener that not only delivers natural sweetness but also supports better health. Studies show it helps maintain stable blood sugar, promotes oral health by reducing cavities, and may even support a healthy gut microbiome.
That’s why TRU Chocolate is sweetened with xylitol—so you can enjoy rich, indulgent chocolate without the crash, guilt, or hidden sugar.
Chocolate is one of the world’s favorite indulgences—but most options are loaded with sugar, fillers, and artificial additives. We set out to change that. Our mission was simple yet ambitious: to craft the healthiest chocolate in the world without compromising on taste.
Pure, simple, and satisfying. Made with only two clean ingredients and sweetened naturally with xylitol, these bite-sized treats deliver rich chocolate flavor without the guilt. Perfect for snacking, sharing, or enjoying anytime you crave something sweet and TRU.
Crunch meets crave. Whole roasted almonds wrapped in smooth, two-ingredient TRU Chocolate, naturally sweetened with xylitol. A clean, guilt-free snack with the perfect balance of crunch and chocolate bliss.
A tropical twist on clean indulgence. Light, naturally sweet coconut flakes coated in rich, two-ingredient TRU Chocolate, sweetened only with xylitol. Pure, simple, and irresistibly satisfying.
Bold, nutty crunch meets rich, two-ingredient TRU Chocolate. Naturally sweetened with xylitol, these bites deliver a wholesome balance of earthy walnuts and smooth chocolate—clean, simple, and satisfying.
TRU Chocolate was born from a simple belief: chocolate should be pure, delicious, and free from compromise. We wanted a treat that satisfied cravings without hidden sugars, artificial ingredients, or complicated labels.
That’s why we created TRU Chocolate—crafted with only two simple ingredients and sweetened naturally with xylitol, a plant-based sweetener that supports better health. Clean, honest, and truly enjoyable, TRU Chocolate is more than candy—it’s chocolate you can feel good about every day.
Our Promise
“Be the first to taste new flavors, get launch updates, and access special offers available only to our email family.”
The date is approaching fast and we’re making preparations. Don’t miss out!
DaysDays
HrsHours
MinsMinutes
SecsSeconds
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.